Publicity | |||
Social responsibility topic in the advertising campaign of TNK-ÂÐ in Ukraine
- In September 2008, all external advertising space around Ukraine housed company promotion slogan “More than Business” explaining TNK-BP’s corporate social responsibility principles (CSR).
- In November 2007, as the development of the first successful campaign, TNK-ÂÐ, along with Euro RSCG Kiev Advertising agency, has created a new advertising subject with the following working title: “Legs” — “Caring about the future”
- In the period from April till June 2006 the first advertising campaign of TNK-ÂÐ had been conducted in Ukraine, the principal objective of which had lied in the support of promotion to the Corporate social responsibility program (CSR), being successively implemented by the company.
TNK-ÂÐ is an international corporation, which believes it is necessary to maintain its social activities at a level, complying with its economic potential. All social investments of the company are of the long-term character — their positive influence onto development of the country can be already perceived at present, and in future it will only become stronger.
We support charity programs, aimed at the improvement of the reproductive health of mothers and health of the newborn children; provide funds for rehabilitation and medical assistance to children with special needs; and promote the development of the Ukrainian science and sports. Our reliable partners and associates help us in doing all this. And we do believe that, with joint efforts, we will be able to get closer to our bright objective — when children of Ukraine can grow up in good health, and their families are happy.